Our purpose

Behind every policy, every call, and every conversation is something even more important – our people. Thatโ€™s why our purpose is simple:

Investing in Our People to Protect Yours 
 
When we invest in our people, we create opportunities to learn, grow and succeed. We believe that helping people become the best version of themselves is what allows us to deliver the care, trust and support our customers deserve. 

Our purpose

Behind every policy, every call, and every conversation is something even more important – our people. Thatโ€™s why our purpose is simple:

Investing in Our People to Protect Yours 
 
When we invest in our people, we create opportunities to learn, grow and succeed. We believe that helping people become the best version of themselves is what allows us to deliver the care, trust and support our customers deserve. 

Our core values

Our core values of Care, Collaborate, Dare and Deliver arenโ€™t just words on a wall. They guide our actions, define how we interact with each other, and shape the way we serve our customers.

We work with purpose and integrity. We care about what we do, our customers, and each other.

We listen, work together and share ideas. We hear and are heard.

We dare to be different, dare to be ourselves. We dare to grow.

We work hard and get stuff done. We own our work, and we deliver.

Want to know more? Contact our recruitment team today to find out more!

Meet Hugo the heart, our mascot

In September 2025, we welcomed Hugo the Heart to the Protect Line family.  

Hugo is more than just our mascot. He represents “The Protect Line Way” and the values that guide everything we do. 

Friendly, caring and approachable, Hugo helps bring a human touch to life insurance. He reflects our commitment to creating a welcoming environment where people feel supported, whether that’s our customers, our partners or our colleagues. 

With his hand-drawn charm and warm personality, Hugo embodies the care, trust and authenticity at the heart of Protect Line. 
Most importantly, Hugo reminds us why we do what we do: helping families protect what matters most and supporting one another along the way. 

Want to know more? Contact our recruitment team today to find out more!

These are the people whoโ€™ll be with you every step of the way:

Head of Recruitment & Onboardingโ€จ
Joined: May 2016

Senior Recruitment Partner
Joined: September 2020

Recruitment & Training Partnerโ€จ
Joined: January 2018

Recruitment Partnerโ€จ
Joined: July 2026

Weโ€™re not just hiring for jobs โ€” weโ€™re investing in people. If youโ€™re looking for a place that sees your potential, backs your ambition, and genuinely wants to get to know youโ€ฆ youโ€™ll fit right in.

FAQs

Got questions about Protect Line careers? Here are some of the most common ones.

What training will I receive?

Training will vary depending on the role you join us for, but every new starter receives the support, guidance and training they need to feel confident from day one.

If you’re joining a sales role, you’ll begin your journey in our Academy. Over six weeks, you’ll learn about Protect Line, our products, how to have great conversations with customers and the sales skills needed to be successful. The programme includes classroom-based learning, call structure training, a sign-off process and the opportunity to start speaking with customers from week four.

For colleagues joining us in London, the first six weeks of training take place in our Bournemouth office. We’ll cover your travel and accommodation costs, usually in a self-contained Airbnb.

Our goal is simple: to give you the knowledge, skills and confidence you need to succeed and build a rewarding career at Protect Line.

Read more
What opportunities are there to progress?

Weโ€™re passionate about helping our people grow and build long-term careers at Protect Line.

Whether you join us in Sales, Marketing, HR, Finance or another area of the business, youโ€™ll have opportunities to develop your skills, take on new challenges and explore where your career could take you.

We donโ€™t believe every career has to follow the same path. If youโ€™re motivated, take initiative and want to progress, weโ€™ll encourage you to shape your own journey and explore new opportunities as they arise. Many of our people have progressed into leadership positions, developed into specialist roles or moved into completely different areas of the business.

For our Sales teams, the Platinum Pathway provides a clear and structured route for progression. As you consistently achieve your goals and demonstrate the qualities we value, you can unlock higher basic salaries, additional benefits, and further opportunities to develop your career.

For our Support teams, our Professional Benefits Scheme recognises and rewards the contribution you make to Protect Line. As part of the scheme, you can unlock additional benefits designed to support your development, wellbeing and success, including training allowances, development budgets, wellbeing allowances and car allowances.

No matter where you start, we want Protect Line to be a place where you can build a career that grows with you. Weโ€™ll give you the support, opportunities and encouragement, and what you do with them is up to you.

Read more
How does the commission scheme work?

We’ll explain our commission scheme in detail during your training, so don’t worry about learning it all before you join.

In simple terms, commission is based on a combination of the number of sales you make, the value of those sales and the quality of your work. As you get closer to and exceed your targets, the percentage of commission you earn increases, giving you the opportunity to boost your earnings even further. Your sales targets are weekly but the commission is paid monthly.

We’ll make sure you fully understand how everything works and how to maximise your earning potential as part of your Academy training.

Read more
What is the culture like at Protect Line?

We often describe our culture as fun, but focused.

We work hard, support one another and enjoy celebrating our successes along the way. There’s always time for a laugh, but we’re all working towards the same goal: helping more families get the protection they need.

You’ll find a friendly and supportive environment where people genuinely want each other to succeed. Whether it’s celebrating individual achievements, recognising team success or coming together at our events and fundraisers, we believe great results are built by great people.

Most importantly, we never lose sight of what matters most: investing in our people, supporting one another and making a difference for the families we help every day.

Read more
What does the recruitment process look like?

We like to keep things simple and focus on getting to know the person behind the CV.

While the process can vary slightly depending on the role, it will typically include:

  • An initial telephone interview with our Recruitment Team
  • A face-to-face interview with a member of the Recruitment Team
  • A second face-to-face interview, usually with the Recruitment Team and Hiring Manager
  • An offer meeting, where we’ll formally confirm your offer and talk through what to expect as you prepare to join Protect Line

For some roles, there may be additional stages, such as assessments or role-related tasks. Don’t worry though, we’ll explain everything clearly and make sure you know exactly what to expect.

Throughout the process, our aim is to keep things relaxed, open and genuine. We want to learn more about you, your experience and your ambitions, while giving you plenty of opportunities to find out whether Protect Line is the right fit for you too.

Read more
How do you support culture and inclusivity?

At Protect Line, we want everyone to feel welcome, supported and able to be themselves.

We’re proud of the friendly and inclusive culture we’ve built, where people from different backgrounds, experiences and walks of life come together with a shared purpose: helping families get the protection they need.

Inclusivity starts with creating an environment where everyone feels respected, valued and listened to. Whether you’re joining your first role, changing careers or bringing years of experience, you’ll be supported from day one.

We also believe that great culture is built through connection. From company events and charity fundraising to team celebrations and wellbeing initiatives, we create opportunities for people to come together, build relationships and feel part of the team.

Most importantly, we’re committed to investing in our people, helping every individual grow in confidence, develop their skills and build a rewarding career at Protect Line.

Read more
What is the dress code?

Our dress code is smart casual, with a bigger emphasis on the smart. We want our people to feel comfortable at work while maintaining a professional appearance for visitors and colleagues.

Examples of what we’d typically expect include:

  • Shirts, blouses, smart jumpers or polo shirts
  • Smart trousers, chinos, tailored dresses or skirts
  • Smart, clean footwear
  • Smart, non-ripped jeans

We’d generally ask colleagues to avoid:

  • Sportswear or gym clothing
  • Beachwear or flip-flops
  • Clothing with large logos or slogans
  • Ripped, heavily distressed or overly casual clothing

If you’re ever unsure, don’t worry. Our Recruitment Team will be happy to answer any questions and help you understand what’s expected before your first day.

For interviews, we’d always recommend dressing on the smarter side to help you make a great first impression.

Read more